One of the most important rules in copywriting is: know your target audience, clients or customers, so that you can write effective content (copy) and get their undivided attention. Address them using their language and their set of interests.
Remember: people who don’t read your content are not your target audience!
Your target audience will want to know what they get, so you will want to get right down to the benefits, instead of going into product/service specifications. What really sells is stressing out secondary benefits of any product or service, something that person reading your copy can relate to, and not going into quoting primary benefits (e.g. GPU or camera model).
So, if you're washing your car it really doesn't concern you that car-wash service is using special XYZ-350 brush, however, you would want to know that your car will be ready in 5 minutes and it will look like a brand new car.
Regardless of the topic, you want to stay on the point all the time and keep your reader’s attention throughout the text – right down to the end! This gets you many useful things things:
Do not let your readers wonder off – they tend to do that.
We offer a full range of content writing services (along with copywriting and digital marketing) starting just with a concept or with the existing text which needs a touch of optimization. We can write all sorts of specific copy forms for your needs, such as:
Should you ever need it, we can do verses too!
If you’re wondering whether you need copywriting services, you probably do. The best way to check is to ask for an advice or a consultation, it’s a natural part of the content creation process.