What sets you apart from the others can be original illustration or a short animation. Moving parts of the content can revive your website, while communicating what you want to tell or introduce.
Effective design requires a step further, something no one else has, interactive and - above all - interesting. With illustration and/or animation, your site becomes a story in moving or static images which is available to everyone and it tells that you made a lot of effort to make your visitors feel comfortable and to be drawn into it.
Content on your website – both textual and visual – mustn't distract the main concept or idea but to reinforce it.
Everyone reacts to various contents, and recent researches show that by the end of 2019, motion content will make 80% of total content on the Internet.